As of July 2026, electric and hybrid vehicles account for 21.24% of all light-vehicle sales in Brazil, more than 1 in every 5 new cars. That's not a projection. That's today's market.
This isn't gradual growth: it's a curve
In the first half of 2026, Brazil registered 215,023 electrified vehicles, per ABVE, up 147.5% year over year. BYD alone holds 44.84% of the electrified segment's market share this quarter.
Direct read: if this pace holds, the question stops being "when is it worth installing a charger" and becomes "how many residents already have nowhere to charge".
What this means inside the building
Every new EV or hybrid sold nearby is a potential resident who will need a charging spot close to home.
Why waiting costs more than acting
Installation isn't instant, buildings that start now arrive prepared before demand turns into individual owners pushing for a rushed fix.
The blind spot of "it's still too early"
The common mistake is comparing today's adoption to a few years ago. The curve's slope has changed.
Guilherme Aquino CamargoManaging Partner at PowerUp