When people talk about electric cars, the mental image is usually a fully battery-powered vehicle. But a good share of charging demand already comes from a different group: plug-in hybrid drivers.
The difference nobody explains
A plug-in hybrid runs on electric power for a shorter range, but needs frequent charging, often daily, to make the most of that range.
In the market's numbers: Brazil's electrified vehicle sales growth adds up electrics and hybrids together. It's not just a niche of fully electric cars driving this demand.
Why this increases the number of interested residents
Every resident with a plug-in hybrid is, in practice, another potential charger user, even without owning a "fully electric" car.
What this changes in planning
When evaluating whether it's worth installing, counting only residents with fully electric cars is counting wrong.
Guilherme Aquino CamargoManaging Partner at PowerUp