An amenity adds value but its absence goes unnoticed. An asset, when missing, shows up as a clear disadvantage in comparison. The EV charger has already crossed from one category into the other.
A simple test
Ask: if two similar properties compete, one with and one without, does the buyer notice the gap? For buyers who already own or plan to buy an EV or hybrid, the answer is now yes.
Practical consequence: the absence of a charger is no longer "neutral" in a negotiation.
Why it weighs more against than for
Newly-normalized assets carry this asymmetric effect: at first having them differentiates you; later, not having them is what stands out, negatively.
What to do with this
Treat the charger as an investment the building would make anyway, one that, with PowerUp, requires no spending at all.
The market doesn't wait for the board's decision
While the board deliberates, the market keeps moving.
Guilherme Aquino CamargoManaging Partner at PowerUp