In 2022, it was reasonable for a board to conclude that installing an EV charger wasn't worth it. The problem is many are still operating on that same conclusion today.
What changed since then
By 2026, electric and hybrid vehicles make up a significant and fast-growing share of light-vehicle sales in Brazil. It's nowhere close to the 2022 market.
The specific mistake: the decision not to install a charger doesn't get reevaluated as often as the market itself changes.
What got simpler since 2022
Today, installation is free for the building, the process is faster, and the model is already validated in real buildings, like Life Resort in Campo Grande, Rio de Janeiro.
It's worth reopening that decision
A decision made years ago, based on a market that no longer exists, isn't a current decision. It's just an old one nobody reevaluated.
Guilherme Aquino CamargoManaging Partner at PowerUp