The question a sharp buyer asks today isn't "does this building have an EV charger?", it's "why doesn't it yet?". That second question weighs heavier against the price than the first would weigh in favor.
From added value to relative devaluation
For years, an EV charger was treated as a nice-to-have amenity. That has changed. With electric and hybrid vehicles now a fast-growing share of car sales in Brazil, not offering this infrastructure is no longer neutral, it signals the building fell behind the market curve.
What this means for the board
Owners constantly compare their building to the one next door. EV charging infrastructure is now on that comparison list.
The argument that changes everything: it costs nothing
Unlike a facade renovation, updating the building on this front requires no special assessment, PowerUp covers the investment.
Standing still has a cost, even at zero spend
What's lost by delaying is relative standing against direct competitors in the neighborhood, a silent loss until it shows up at the negotiating table.
