An apartment sitting longer than expected on the rental market usually has an explanation: price, location, condition. But there's a reason showing up more and more in conversations between agents: EV infrastructure.
The tenant's new filter
Anyone who already owns or is close to buying an EV or hybrid, today 1 in every 5 cars sold in Brazil, adds this to their checklist before signing a lease, right alongside "has parking" or "pet-friendly".
In practice: the absence of a charger isn't an automatic dealbreaker, but it tips the decision toward the competing property that already has one.
A detail the landlord doesn't have to pay for
Unlike renovating the unit, this infrastructure belongs to the building, not the individual apartment. The investment comes from PowerUp.
Idle time has a cost, even at zero spend
Every extra month of vacancy is rental income that never came in, over a detail that could already be solved before listing the property.
Guilherme Aquino CamargoManaging Partner at PowerUp